Who we serve · six categories · independent operators

Independent operators. Specific work.

Six categories of European travel and hospitality business. Each has a different OTA dependency, a different AI search dynamic, and a different right next move. Pick yours.

  1. Tour operators

    Marketing for tour operators

    Guided day trips, multi-day expeditions, small-group adventure operators with their own delivered product.

    GetYourGuide and Viator take 25–30% on every booking they send you.
  2. Experience providers

    Marketing for experience providers

    Activity and unique local experience operators — short-form day activities, classes, tastings, urban tours, niche specialist offerings.

    Airbnb Experiences is winding down. Tripadvisor Experiences takes 22–25%. Direct discovery is now the only sustainable channel.
  3. Lodges and resorts

    Marketing for lodges and resorts

    Serviced stays with on-site hospitality (boutique hotels, family-run lodges, wilderness resorts, country house hotels, eco-resorts, agriturismi) — typically 3 to 30 rooms, independent ownership, character-led.

    Booking.com and Expedia take 15–22% on every room-night. Tripadvisor dependency. AI invisibility for 'best [type of resort] in [destination].'
  4. Short-term rentals

    Marketing for short-term rentals

    Self-catering stays — cabins, cottages, chalets, glamping (treehouses, domes, safari tents), barn conversions, holiday homes. Independent operators, single-property hosts, and small portfolio managers — typically 2 to 50 properties.

    Airbnb / Vrbo / Sykes / Holidaycottages.co.uk commission. Multi-platform listing fatigue. AI invisibility for destination + property-type queries.
  5. Retreat hosts

    Marketing for retreat hosts

    Wellness, yoga, adventure, food, writing, and silent retreat operators — typically high-ticket, low-volume bookings with multi-night packages.

    Aggregators like BookYogaRetreats take 20% on £2,000+ bookings. Direct discovery is the entire game when each booking matters this much.
  6. Food and drink

    Marketing for destination food and drink

    Destination dining restaurants, gastropubs, vineyards, distilleries, cafés that serve travellers as much as locals — businesses that show up in 'best dinner in [town]' queries.

    AI search now answers 'best dinner in [town]' with a shortlist. If you're not in it, you're invisible to a growing share of inbound traveller demand.

Don't build your business on rented land.

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