ChatGPT names GetYourGuide before it names you
You sell direct via your own site, but when a traveller asks ChatGPT for guided experiences in your region, the OTA aggregator gets cited and you don't. Your structured data is the gap.
Two weeks of structural work — schema, llms.txt, FAQ pages, plain-text pricing, listings — that gets you into the answer when an AI search engine recommends a lodge, retreat, tour, or experience in your region. Posted price. Re-test included.
This block is written so AI search engines can lift it cleanly. Same structure we ship on every client page.
The AI Visibility Fix is a fixed-fee, 14-day technical and content engagement from Booked Wild for independent travel and hospitality operators. We deploy schema markup, llms.txt and AGENTS.md, FAQPage schema across ten priority pages, plain-text pricing, and citation-ready hero copy, then audit Tripadvisor and Google Business Profile and re-run ten AI prompts. Price: £495.
You sell direct via your own site, but when a traveller asks ChatGPT for guided experiences in your region, the OTA aggregator gets cited and you don't. Your structured data is the gap.
You've been operating for years, your reviews are strong, and you have an active GBP. But ask Perplexity for a remote lodge in your county and you don't appear in the answer at all.
Your retreat pricing is locked inside a PDF or a Squarespace booking widget. Claude returns 'pricing varies — contact for details.' That's a lost enquiry every time it happens.
You're the actual destination — but Google's AI Overviews keep promoting a national chain because the chain's pages are machine-readable and yours are designed for humans only.
Not sure which one you are? Run the £97 Deep Insight Audit first — we'll tell you whether the Fix is the right next step or whether you need the bigger rebuild.
Every line below is shipped to your site or sent as a document in your hands. No retainer, no hidden scope, no “phase two.”
We audit your existing structured data, then deploy or repair LodgingBusiness, TouristAttraction, Tour, LocalBusiness, and Organization schema across the site. Validated in Schema.org and Google's Rich Results test.
Two machine-readable files placed at root: an llms.txt that tells AI crawlers what your business is and how to summarise it, plus an AGENTS.md describing your booking flow for autonomous agents.
We pick your top 10 conversion pages, write or rewrite their FAQ blocks in citation-ready language, and deploy FAQPage JSON-LD on each. This is the single biggest lever for getting quoted.
We rewrite the first paragraph of each priority page so it answers the most common buyer-intent prompt cleanly — 60–80 words, plain text, includes name, location, what you do, and price.
Whatever your pricing currently lives in — PDF, image, booking widget, hidden modal — we surface it as plain HTML text on a public URL with Offer schema attached. AI search reads it; humans still see your design.
Categories, attributes, photo metadata, response cadence, opening hours, booking links. We score the current state and ship a fix list with your GBP and Tripadvisor admin access.
We run a fixed list of 10 buyer-intent prompts at week one and week three on the same accounts — ChatGPT, Claude, Perplexity, Google AI Overviews — and screenshot every answer.
Where competitors get cited and you don't, we work out why — schema, content depth, third-party authority, listing quality — and write the specific intervention into the report.
At day 30 we re-run the same 10 prompts, plus a fresh schema validation pass, and send a one-page memo: what moved, what didn't, what to do next.
On day 14, a recorded call: we walk through what we deployed, where it lives in your site, what we found in the listings audit, and how to read the prompt-testing screenshots.
60-minute call. We confirm the 10 prompts that matter for your business, take read access to your CMS, GBP, Tripadvisor, and Search Console, and lock the 10 priority pages. You send brand voice notes and any pricing you don't want surfaced. Recording in your inbox same day.
Schema audit and rebuild, llms.txt and AGENTS.md drafted, FAQPage schema deployed across all 10 priority pages, citation blocks rewritten, plain-text pricing surfaced, listings work executed. We commit directly to your CMS or send a clean PR — your call. Daily Loom updates if you want them.
We re-run the 10 prompts from inside the cooling-off window, validate every schema deployment, and check listings have updated on Google's side. Anything that's not clean gets fixed before you see it.
Citation block copy goes through a second voice pass, the prompt-test screenshots are annotated, and the handover document is written — what we deployed, where it lives, how to read the results, what to watch for.
30-minute recorded walkthrough. You receive: the report PDF, every screenshot, schema diff, listings scorecard, and the prioritised 30-day follow-up plan. The day-30 re-audit is calendared automatically.
No discovery call to find out the cost. No "from £X." No tier stack. One number, one scope, one fortnight. Pay in full at kickoff via Stripe, or invoice with 7-day terms.
Northbound runs guided husky and aurora trips out of Levi. Strong reviews, strong direct site, but ChatGPT was citing GetYourGuide for every “husky tour Lapland” query. We shipped the AI Visibility Fix in February.
“Three weeks after handover ChatGPT was naming us in the answer. Bookings followed.”
Placeholder case study — replace with a real Booked Wild client outcome before publish.
Don't build your business on rented land.
14 days from now, you can be the answer when ChatGPT, Claude, or Perplexity recommends a business like yours. £495. Posted price. Re-test included.