05 OF 09 3 weeks Recurring

Embedded Itinerary. The bookable page AI search wants to recommend.

The 1,500-2,500 word page that puts your business in the context AI search wants to recommend. £1,200 setup. Optional £99/mo to keep it tuned.

Buy the £97 audit first See the full ledger £1,200 · €1,380 · + £99/mo · ongoing
02 · What's included

Six things, all posted.

Content

1,500-2,500 word page

Written in Commercial Guide voice. Day-by-day or hour-by-hour structure depending on your scope. Real specifics, not 'discover' and 'experience'.

Schema

TouristTrip structured data

The data AI engines read for itinerary queries. Validated, deployed, monitored. Falls below the AI extraction threshold without it.

Photos

Real, sourced or commissioned

12-15 images, sized and named for AI image extraction. No stock photography — sourced from local photographers or your own library.

Authority

Named author byline

Person schema attached to a real author (your team or one of ours). Named-author content cites measurably better than anonymous.

Citations

External link strategy

5-10 named operator inclusions in editorial context — the citation density AI engines reward. Disclosure built into the page.

Proof

Prompt-tested before/after

AI prompt test on five itinerary queries before publish, then again at four weeks. You see the citation shift in writing.

03 · How it runs · 3 working weeks

4 steps. No hand-waving.

01

Week 1 · Brief

60-minute call. We map the itinerary scope (day, weekend, week-long), the named operators we include, and the bookable hooks back to your site.

Week 1
02

Weeks 1-2 · Draft

Full draft delivered in week one. Two rounds of revision included. Photography sourced or commissioned in parallel.

Weeks 1–2
03

Week 3 · Build

Page built on your platform with schema, internal links, and FAQ. We hand over a published live URL on your domain.

Week 3
04

Quarterly · Refresh

If you take the £99/mo option, we refresh the itinerary quarterly — updated photography, new seasonal hooks, prompt-test results, schema corrections.

Quarterly
04 · The deliverable

A page you own — live, on your domain.

  • Live itinerary page on your domain — structurally yours outright
  • Named author Person schema for whoever bylined the page
  • Photo library, named and sized for AI extraction
  • TouristTrip + FAQPage schema reference document for your team
  • Optional £99/mo refresh: quarterly photo, copy, and prompt-test update
05 · Honest fit

Right for some businesses. Wrong for others.

Fit if
  • You have a region or experience that travellers research with detailed prompts ('5 days in [region]' or 'best [activity] itinerary' style queries)
  • You can grant editor or admin access to your CMS for the page to land on
  • You're comfortable naming complementary local operators in editorial context — not just self-promotion
  • You want a discovery surface that compounds in AI citations over years, not weeks
Wait if
  • Your CMS doesn't allow rich content pages with custom schema — fix that first
  • You only run single-night or single-hour bookings — itinerary structure isn't the right fit
  • You're not ready to publish copy that mentions other operators (we strongly recommend you reconsider)
  • Your existing site is the bottleneck — the £4,500-7,500 rebuild is the right starting move first
06 · Questions we get asked

Plain answers, no caveats.

Why include other operators on my page?

AI engines reward citation density and external link credibility. A page that names other operators (with the right context) reads as editorial; a page that only mentions you reads as marketing. Citation rates are materially higher on the editorial pattern.

Do those other operators pay to be included?

Some do, most don't. We separate paying inclusions from editorial inclusions visibly on the page (a small line of disclosure). Mixing without disclosure is the kind of trust collapse AI engines have started penalising.

Can I edit the itinerary after publication?

Yes. You own the page outright. We hand over editor access and a written log of what's structurally load-bearing for citations vs what's free to change.

What if I don't have great photography?

We commission or source it as part of the £1,200. Approximately 12-15 images per itinerary, sized and named for AI image extraction.

How is this different from a regular blog post?

A blog post is a publish-and-forget article. The itinerary is a structured citation surface — schema-marked, named-author, FAQ-included, prompt-tested. AI engines treat them very differently.

What does the £99/mo include?

Quarterly refresh: updated photography for the season, new seasonal hooks, refreshed AI prompt test, any schema corrections following Google or AI engine spec changes, and minor copy edits as the itinerary evolves.

“An itinerary is the unit of recommendation.”

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