CRM and marketing automation · two tiers · monthly

The lifecycle layer your booking system doesn't have.

A CRM and marketing-automation platform built on GoHighLevel, configured for European travel and hospitality. Sits on top of Bokun, HostAway, Lodgify, or whatever booking system you already run — and gives you the lifecycle layer those platforms don't: pipeline tracker, workflows, funnel pages, unified inbox, lead capture, attribution.

Self-Serve £49/mo + £149 setup · Done-for-You £199/mo + £499 setup

Scope a tier See AI agent creation →
What this is

CRM and marketing automation is a productised platform service for European travel and hospitality operators. Built on GoHighLevel, configured by Booked Wild, white-labelled to your brand. Sits on top of Bokun, HostAway, Lodgify, FareHarbor, Rezdy, or any booking system you already run. Two tiers: Self-Serve (£49/mo + £149 setup, you operate it) and Done-for-You (£199/mo + £499 setup, we operate it). Done-for-You is required if you want to layer on AI agents. Six-month minimum on the monthly subscription, then 30 days notice to end.

Two tiers · pick what fits your team

You operate it, or we do.

OPERATOR-RUN · MONTHLY

Self-Serve

We configure your sub-account, hand it over, and you operate it. The right path for operators with an in-house marketing person, a technical co-founder, or any team comfortable inside a CRM platform.

  • GoHighLevel sub-account configured under your brand
  • Pipeline tracker connected to your booking system
  • Workflow templates for enquiry → confirmed → returning guest
  • Funnel page templates for direct-booking landing pages
  • Unified inbox: email, WhatsApp, SMS, web chat in one place
  • Lead-capture forms with Supabase / Sheets / Airtable sync
  • Written playbook covering daily operation
  • 30-minute kick-off call

£49/mo · €56/mo

+ £149 setup · €172

Fits — Operators with in-house marketing or a technical co-founder

Start Self-Serve

WE OPERATE · MONTHLY

Done-for-You

We configure, we run it, we report. Required tier if you want AI agents (the agent path lives inside the platform — see AI agent creation). The right path for owner-operators who want the lifecycle layer without operating it themselves.

  • Everything in Self-Serve, plus:
  • We operate the platform on your behalf — workflows, automations, comms
  • Monthly performance report (bookings, direct vs OTA mix, response times)
  • 60-minute strategy call per quarter
  • Required tier for layering on AI agent creation (£195/agent + £99–£249/mo)
  • Direct WhatsApp / email line for fast questions
  • Done-for-You training session for up to 3 team members
  • Quarterly playbook refresh as the platform evolves

£199/mo · €229/mo

+ £499 setup · €574

Fits — Owner-operators who want the system but don't want to run it

Scope Done-for-You
Layers on top · doesn't replace

Sits on top of your existing booking system.

You don't replace what works. The CRM and marketing-automation platform connects to whatever you're already running for bookings — and adds the lifecycle layer those platforms don't include.

  • Bokun

    Activity / experience operator booking system. We sit on top, push enquiries into Bokun, pull confirmed bookings back for nurture sequences.

  • HostAway

    Vacation rental property management system. We layer the lifecycle on top of HostAway's channel manager, syncing direct enquiries without disrupting your channel mix.

  • Lodgify

    Boutique accommodation booking + website. Our lifecycle layer plus their booking surface — and we don't insist you replace the website you've built there.

  • FareHarbor / Rezdy / Checkfront

    Tour and activity booking systems. Same pattern — your existing booking flow stays where it is, we add the CRM and lifecycle on top.

  • Direct from Stripe / Square

    Smaller operators without a dedicated booking system. We can run direct booking + CRM end-to-end through GoHighLevel + your payment processor.

This fits if
  • Your existing booking system handles bookings but has no CRM, no automation, and no pipeline visibility
  • You're paying for separate tools (Mailchimp, Calendly, Zapier, a help desk, a forms tool) that should be one platform
  • You want to add AI agents to the operation (Done-for-You tier required for agents)
  • You want one inbox for email, WhatsApp, SMS, and web chat instead of switching between four apps
Wait, or pick something else, if
  • You don't yet have a working booking flow at all → start with Sprint or Programme
  • You want a marketing email tool only and don't need pipeline / automation / inbox unification → Mailchimp or Loops will be cheaper
  • You're hostile to subscription tools as a category → we won't change your mind on a sales call
FAQ

Things operators ask before they buy.

Why GoHighLevel and not HubSpot, Salesforce, or building it on Supabase?

GoHighLevel is purpose-built for the kind of operator we work with — under £3m revenue, lean teams, multiple comms channels, no internal Salesforce admin. HubSpot is more polished but priced for sales teams that don't exist at this scale. Salesforce is overkill. Building on Supabase is a 3-month project we'd charge £15k+ for. GoHighLevel is the right tool for the job; we white-label it and configure it for European travel and hospitality.

Will my data live somewhere I can export?

Yes. Every contact, deal, message, and workflow is exportable as CSV at any time. We also configure regular Supabase syncs on the Done-for-You tier so you have a parallel database in your control. If you ever leave us, you walk out with everything — including the workflow definitions.

What happens when GoHighLevel changes their pricing or terms?

We hold the platform contract; you contract with Booked Wild. If GoHighLevel raises their wholesale price or changes terms, we absorb the difference until the next quarterly review and tell you the new number then. We've never raised the £49 / £199 monthly figure since launching it, and we'll give 60 days notice before any future change.

Can I add AI agents to Self-Serve?

No. AI agents (£195/agent setup + £99–£249/mo) live inside the CRM platform and need access to contact records, message history, and workflow context. The Self-Serve tier doesn't include the operational access agents need. Upgrading from Self-Serve to Done-for-You at any point is a £350 setup difference + the higher monthly; we'll prorate.

What's the contract length?

Six-month minimum on the monthly subscription, then 30 days notice to end. Setup is one-time, non-refundable once configuration starts. We'd rather lose a six-month customer than tie someone in for twelve.

How is this different from CRM and marketing automation included in the Programme or Flagship?

It isn't different — it's the same platform. The Programme and Flagship engagements include the strategic work (AI visibility, editorial, partnership) but not the CRM platform itself. CRM and marketing automation here is the operational layer, sold standalone. Most operators on Programme and Flagship add this; some don't, depending on their existing tooling.

Forty-five minutes to scope which tier fits.

We'll work through your existing booking system, your daily comms volume, and whether you want to add AI agents on top. Quote on the call. No commitment.

Book a 45-minute call →