For solo hosts 2-3 WEEKS All-in pricing

Turn your property into a destination.

A fully branded, AI-optimised website for your single property — built to attract direct bookings through Google, Maps, and AI search engines like ChatGPT. £850 setup, £65/mo platform, all-in.

Setup
£850
Recurring
£65/mo
Build time
14–21 days
Path forward
Free 1-page preview first
01 · The direct answer

What is the AI-Optimised Property Website?

A Quotable answer · 77 words

The AI-Optimised Property Website is a full custom-built website for solo accommodation hosts — holiday lets, cabins, chalets, boutique stays, lodges. Templated for speed, priced for solo operators at £850 setup plus £65/mo platform, all-in. Includes branding, domain, AI search optimisation, Google Business Profile setup, 4 SEO blog articles drafted for you, the Direct Booking Growth Guide, and the Direct Booking OS platform with all four AI agents bundled. For multi-property operators, see the AI-Ready Website Rebuild.

02 · Why most property owners lose direct bookings

Three structural reasons it isn’t getting better on its own.

Pain · 01

OTA commission on every stay

Airbnb, Booking.com, and Vrbo take 15–25% of every booking — and own the relationship. Guests remember the platform, not your property. Repeat bookings rebook through the same platform, on the same terms, indefinitely.

Pain · 02

Discovery is moving to AI search

Travellers increasingly research with ChatGPT, Perplexity, AI travel assistants, Google AI Overviews, and voice search. Properties without structured websites — schema, llms.txt, entity content — don't appear in those results at all. The discovery channel shifts and the unprepared property becomes invisible.

Pain · 03

DIY website builders don't fix it

Squarespace and Wix produce a website but not the structural signals AI engines need — no LodgingBusiness schema, no llms.txt, no FAQPage markup, no entity-based content. The site looks the same to a human visitor. To ChatGPT and Perplexity, it isn't there.

03 · Built for solo hosts. Not for everyone.

We’re honest about who this is for.

This product fits if
  • Solo holiday let owners with one property paying Airbnb or Booking.com commission on every stay
  • Cabin and chalet operators running their own bookings, manually
  • Boutique accommodation hosts with a story that doesn't fit an OTA listing template
  • Property investors building a brand around a single asset
  • Hosts ready to escape OTA dependency without the budget of a full bespoke rebuild
Try a different product if
  • × Multi-property operators — see AI-Ready Website Rebuild (from £2,250 + VAT)
  • × Tour operators or experience providers — see the relevant ICP page instead
  • × Operators wanting fully custom design freedom — the templated approach is what makes the £850 price possible
04 · What’s included

Everything in one £850 + £65/mo product.

Eight components, priced as one. No add-on shopping, no hidden hosting fee, no extra for the AI agents — they’re bundled.

Site

Complete property website

Homepage, booking page, contact, story, gallery, experience highlights. Engineered for sub-1.5s load. Mobile-first, designed to convert.

Brand

Property brand identity

Text logo, colour palette, typography pair, one-line positioning. Turns your property from a listing into a recognisable destination.

Domain

Your own domain, configured

Property-specific domain registered, DNS configured, SSL secured. Examples — auroralakehouse.com, cabinatfellfoot.com. You own it. Renewal at cost.

AI

AI search optimisation

LodgingBusiness + Accommodation + Place + Offer + Review + FAQ schema. llms.txt, AGENTS.md, robots configured for GPTBot / ChatGPT-User / PerplexityBot / Claude-Web / Google-Extended.

Maps

Google Business Profile

Profile created, verified, photos curated, categories and amenities optimised for AI extraction, connected to your domain. The map-pack profile that decides 'best stay near [landmark]' queries.

SEO

4 local guide articles

We draft four SEO posts: things to do near you, area guide, traveller tips, seasonal guide. You refine with local knowledge. Published on your site, FAQPage-marked.

Platform

Direct Booking OS bundled

White-labelled GoHighLevel sub-account, hosting, maintenance, quarterly guide refresh. All four AI agents — Inquiry / Review / Itinerary / Booking Recovery — running on your account.

Guide

Direct Booking Growth Guide

The written playbook How to Increase Direct Bookings for Your Property — appearing in AI search, ranking on Google, repeat bookings, social media, building your guest list. Updated quarterly.

Direct Booking OS · bundled

Every property website includes the full Direct Booking OS platform — GoHighLevel sub-account, hosting, maintenance, quarterly guide refreshes, and all four AI agents (Inquiry, Review, Itinerary, Booking Recovery) running on your account. Fair-use caps apply on agent volume.

inside £65/mo
05 · How it works

Free preview first. Pay only if you like it.

Submit your Airbnb URL. We build a preview. You decide. Free during 2026 launch only — once we have a portfolio of 5–10 examples, the preview moves to a paid (refundable) step.

  1. 01

    01 · Submit + source-of-truth

    Submit your Airbnb URL (or tick a box if you don't have one). We generate source-of-truth files — property facts, location, amenities, target guest profile. You complete them in 30–45 minutes.

    Day 1–3
  2. 02

    02 · Free 1-page preview

    We build a single-page preview of your property's website in Claude Design — your brand, your hero, your booking flow, fully styled. Free, no obligation. Available during 2026 launch only.

    Day 4–7
  3. 03

    03 · Approval + payment

    Approve the preview, pay £850, start the £65/mo platform subscription. We start the full website build.

    Day 8
  4. 04

    04 · Build + launch

    Full site delivered in 14–21 working days from approval — including all 4 SEO blog articles drafted, GBP set up, AI agents configured, schema validated, indexing submitted.

    Day 9–28
06 · Pricing

One price. All-in. No add-on shopping.

Setup
£850
€975

Paid on approval of the free 1-page preview. Not before.

Recurring
£65/mo
€75/mo · Direct Booking OS bundled

6-month minimum. 30-day rolling thereafter. Domain renewal at cost.

Free preview
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Compare to the alternatives
OTA listing only DIY website builder AI-Optimised Property Website
Brand ownership None Yours Yours, fully developed
Direct booking commission 15–25% to platform None — but no traffic None
AI search citation Listed but not citable Rarely citable Engineered for citation
Google Business Profile Not connected to your site Optional, manual Set up and connected
Booking flow Platform's only DIY, often broken Embedded, your choice of system
AI agents handling enquiries None None 4 included
Local guides for SEO None DIY 4 drafted for you
Owner time required Hours per booking 50–100 hrs setup ~1 hour to fill source-of-truth
Setup cost £0 £200–£500 + your time £850
Ongoing cost 15–25% of every booking £20–£40/mo + your time £65/mo all-in
07 · Everything we get asked before launch

Plain answers, no fine print.

How is this different from a Squarespace or Wix site?

Squarespace and Wix produce websites. They don't produce websites engineered for AI search — no LodgingBusiness schema, no llms.txt, no entity-based content structure, no AGENTS.md, no FAQ schema, no AI agents handling enquiries. The property may look the same to a human visitor; it's invisible to ChatGPT, Perplexity, and Claude.

What if I already have a website?

If your existing website works and you only want the AI search optimisation layer, the £495 AI Visibility Fix is the right product. If you want the experience-hub content layer specifically, the £1,200 Embedded Itinerary works alongside any existing site. The AI-Optimised Property Website is for owners who want or need a fresh start.

Can I use my own domain?

Yes. If you already own a domain, we configure it; if you don't, we register one for you (renewal at cost).

What if I want a fully custom design?

This product is templated. If you need bespoke design freedom, the AI-Ready Website Rebuild (from £2,250 + VAT) is the right product. The templated approach is what makes the £850 price possible.

What happens if I want to cancel after launch?

6-month minimum on the £65/mo platform fee. After that, 30-day rolling. You own the domain and the content. The site can be migrated off the platform; we'll hand over the source files.

How do AI agents work on a single-property website?

The Inquiry Responder handles common questions ('when is check-in', 'is the cabin pet-friendly', 'what's the cancellation policy') via WhatsApp or email. The Review Responder drafts replies to Google and Tripadvisor reviews for your approval. The Itinerary Builder sends pre-arrival personalised welcome packs to confirmed guests. The Booking Recovery agent follows up abandoned booking attempts. All four run from your GoHighLevel sub-account.

Will the website actually appear in ChatGPT and Perplexity?

We engineer for citation; we don't guarantee citation. AI engines use signals we can implement (schema, llms.txt, FAQ structure, entity density, GBP integration) and signals we can't directly control (third-party mentions, review velocity, brand searches). The £850 product gets every controllable signal right; sustained AI citation share grows with the AI Visibility Service.

What if my property's location isn't well known?

The local guide articles and Google Business Profile work harder for less-discovered locations, not less. AI engines reward specificity; 'luxury cabin near Lake Coniston' is easier to win than 'luxury cabin in the Lake District' — and the entity-based content makes that specificity legible to AI engines.

How long does the build actually take?

14–21 working days from preview approval to launch. Source-of-truth file completion takes you ~1 hour; everything else is on us.

Can I see an example?

Examples will be linked here once the launch portfolio is published. Until then, ask for the preview — that's your example, with your property.

Get started

Get your free 1-page preview.

Submit your Airbnb URL. We’ll build a single-page preview of your property’s website — your brand, your hero, your booking flow, fully styled. Free, no obligation, no signup beyond your email. Free previews available during 2026 launch only.