For independent restaurants, gastropubs, cafés, and bars · UK and Europe

Marketing for food and drink.

We help independent restaurants, gastropubs, cafés, and bars get found in AI search, get booked direct, and stop losing margin to OpenTable, Uber Eats, and Tripadvisor.

Book your free 45-minute audit →

Walk away with a written gap analysis in 5 working days. No pitch. No follow-up calls you didn't ask for.

Trusted by independent food and drink venues across the UK and Europe.

TL;DR

Booked Wild is a UK marketing agency for independent food and drink venues. We build the AI search visibility, direct booking infrastructure, and reputation that turn destination restaurants, gastropubs, cafés, and bars into the answer travellers find — without paying ransom to OpenTable, Tripadvisor, or Uber Eats.

  • Travellers used to plan trips on Google. Now they ask ChatGPT. If your venue isn't in the answer, you're invisible.
  • Every cover paid to OpenTable, every commission paid to Uber Eats, is margin you'll never get back.
  • We fix five things: how you're found, what you sell, how guests book, how you're trusted, and who you partner with.
  • Two ways to work with us — both built for independent food and drink venues.
The problem

Three things broke at once in 2026.

  • Travellers stopped Googling. They started asking ChatGPT. Most independent venues are invisible to ChatGPT, Claude, and Perplexity — because their websites aren't built for AI to read.
  • Your costs went vertical. OpenTable takes £1.50 a cover plus £350 a month. Uber Eats keeps a quarter of every ticket. Ingredients, diesel, and wages all climbing.
  • The agencies you tried didn't work. Generic ad copy. Opaque reports. More impressions, same empty Tuesdays.

You're working harder than ever. Your tables don't show it.

The stakes

You're building on rented land.

OpenTable owns your reservations. Tripadvisor owns your reviews. Uber Eats owns your delivery customers. ChatGPT and Perplexity own the new front door.

Every commission paid is a piece of your independence handed away. Every algorithm change rewrites your margin without warning.

The venues that survive the next five years will be the ones who own their bookings, their guest list, and their reputation — not the ones who rent visibility month after month.

The mechanism

What we do — five things, in plain English.

  1. 01

    Get you found in AI search

    We rebuild your website, Tripadvisor profile, and Google Business Profile so ChatGPT, Claude, and Perplexity can read them and recommend you. Schema markup, plain-text pricing, FAQ pages, AI crawler permissions. Most independents haven't done this. Your competitors are starting to.

  2. 02

    Sharpen what you actually sell

    One clear answer to "why book here" — repeated identically on your website, Tripadvisor, OpenTable, and LinkedIn. Multiple price points so guests can choose at the level that fits them: the chef's table, the private dining room, the cookery class, the bottled house sauce.

  3. 03

    Get you booked direct, not via OpenTable

    We add a direct booking layer on top of OpenTable, Resy, SevenRooms, or whatever you use. CRM with every guest in one place. Pre-arrival nurture. Post-stay review automation. Email and SMS lists you own. Direct bookings rise. Cover fees fall.

  4. 04

    Build your reputation where AI looks

    Trade press placements. Founder or head chef bio resolvable across the AI-readable web. Review automation that gets you past 1,000 Google reviews — the point where AI starts recommending you sharply more often.

  5. 05

    Plug you into your region

    Outreach to neighbouring venues, regional tourism boards, and Destination Marketing Organisations. Embedded local itineraries. The boutique hotel up the road. The vineyard ten minutes away. Distribution you don't have to build alone.

Venues in the work

Independent venues running the work.

[PLACEHOLDER cards below — replace with real case-study data once client permissions confirmed.]

Yorkshire Dales, UK

Independent gastropub

Cited by ChatGPT and Perplexity for "best Sunday roast Yorkshire Dales" within 5 months. OpenTable cover fees down 47% as direct bookings overtook the platform.

"We thought we needed more ads. We needed a website AI could actually read."

Cotswolds, UK

Boutique chef's-table restaurant

Featured in Condé Nast Traveller within 8 months. Crossed 1,000 Google reviews. Now appears in AI Overviews for category queries across three counties.

"Booked Wild told me what was actually broken. Two other agencies didn't."

Pembrokeshire, Wales

Family-run café and shop

Direct booking layer added on top of existing system. Tripadvisor demotion reversed within 90 days of profile rebuild. Email list grown from 0 to 1,200 in nine months.

"The Tuesdays aren't empty anymore. That's the line I tell my husband."
How we work

Two main paths. One Method.

Both built for independent food and drink venues. Restaurant groups and regional collectives — ask about the Flagship.

30 DAYS · ONE-OFF

Sprint

For one venue. We rebuild your website, Tripadvisor, and Google Business Profile for AI search. Sharpen your positioning. Set up your direct booking site. You walk away with the foundations done — and the templates to keep going on your own. Come back for the Programme when you're ready.

Best for Single venues ready to fix the foundations themselves.

£1,500 or £3,000 with a new website

★ Most venues start here

FROM £1,500/MO · 3-MONTH MIN, THEN ROLLING

Programme

For independent venues that want all five things running for them. Direct Booking OS done-for-you from month two. New website when the existing one is the ceiling — not on a calendar. Trade press, partnerships, ongoing content, monthly reporting, quarterly strategy reviews. No fixed end date. You stay because it's working.

Best for Independent venues ready to compound the work over 12+ months.

£1,500–£2,500/month scope-dependent

9 MONTHS · BY APPLICATION

Flagship

All five surfaces at full intensity, in parallel. Trade press, podcast outreach, DMO partnerships, embedded itineraries, full website rebuild, Direct Booking OS, monthly strategy. Six places per year.

Best for Restaurant groups, destination venues, and regional collectives ready to dominate a category.

£30,000 fixed nine-month engagement

FAQ

Frequently asked questions.

What is Booked Wild?

Booked Wild is a UK marketing agency for independent food and drink venues. We build the AI search visibility, direct booking infrastructure, and reputation that turn destination restaurants, gastropubs, cafés, and bars into the answer travellers find — without paying ransom to OpenTable, Tripadvisor, or Uber Eats.

How is this different from a normal SEO agency?

A normal SEO agency optimises your site for Google's blue links. We optimise it for ChatGPT, Claude, Perplexity, and Google AI Overviews — the engines travellers actually use to plan trips in 2026. Different rules. Different work.

Will I have to leave OpenTable or Resy?

No. We sit on top of whatever booking system you already use. Direct bookings rise as the percentage flowing through OpenTable falls. You stay in control.

How long until I see results?

The Sprint gets your site AI-readable in 30 days — testable in ChatGPT and Perplexity straight after. Direct booking lift in the Programme is typically measurable in months three to four. We describe these timelines. We don't promise them.

Do I need to be tech-savvy?

No. Most of our clients run the kitchen, lead the front of house, and handle marketing in evenings. We do the work. You stay focused on the food.

What does the free audit cover?

A 45-minute call, then a written PDF five working days later. It names exactly what's broken, what's working, and the three to five priorities to fix first — specific to your venue. No sales pitch on the call.

Stop renting your bookings.

Every cover paid to a platform is margin handed away. Every month you stay invisible in AI search is a month your competitors compound on you.

Book the free 45-minute audit. Five working days later, you'll have a written plan. No pitch. No commitment.

Book your free 45-minute audit →

Walk away with a written gap analysis in 5 working days. No pitch. No follow-up calls you didn't ask for.