Most website providers won’t tell you what it costs until you book a discovery call. We post the number: £850 setup, £65/mo platform, all-in. Including the brand identity, the AI extraction work, the four SEO blog articles, the Google Business Profile setup, and the four AI agents that handle enquiries, reviews, pre-arrival packs, and abandoned-booking recovery.
The AI-Optimised Property Website is a productised vacation-rental website at £850 setup plus £65/mo platform, all-in. Templated for speed, priced for solo operators. Includes property branding, your own domain, AI search optimisation (LodgingBusiness schema, llms.txt, AGENTS.md, FAQPage markup), Google Business Profile setup, four SEO blog articles drafted, the Direct Booking OS platform with all four AI agents bundled, and the Direct Booking Growth Guide refreshed quarterly. 14–21 working days from preview approval to launch. Free 1-page preview before payment.
You build it yourself over 50–100 hours. Looks good. No LodgingBusiness schema, no llms.txt, no AI agent integration, no GBP connection. Result: visible to humans, invisible to AI engines, no compounding traffic engine running in the background.
Bespoke design, often beautiful. Schema, llms.txt, and AI agent work usually outside scope unless explicitly briefed (and most freelancers don’t know which schema types matter for accommodation). Hosting, GBP, and content are usually still your problem.
Right answer for hotels, multi-property operators, and complex booking flows. For a single holiday let, the maths doesn’t justify the spend — you’re paying for design specificity that doesn’t move conversion at single-property scale.
Eight components, priced as one. No add-on shopping, no hidden hosting fee, no extra for the AI agents — they’re bundled into the £65/mo platform fee. Domain renewal at cost.
Homepage, booking page, contact, story, gallery, experience highlights. Built for sub-1.5s load. Mobile-first, designed to convert. Bespoke brand applied to a battle-tested structural template.
Text logo, colour palette, typography pair, one-line positioning. Turns your property from a listing into a recognisable destination. Yours to use across signage, print, social.
LodgingBusiness, Accommodation, Place, Offer, Review, FAQPage schema. llms.txt, AGENTS.md, robots.txt configured for GPTBot / ChatGPT-User / PerplexityBot / Claude-Web / Google-Extended. The structural difference between a property website and a property website AI engines actually cite.
Profile created, verified, photos curated, categories optimised for AI extraction, connected to your domain. The map-pack profile that decides ‘best stay near [landmark]’ queries.
Things to do near you, area guide, traveller tips, seasonal guide. Drafted by us, refined by you (your local knowledge). Published with FAQPage schema. Pulls organic traffic from related searches; signals topical authority to AI engines.
White-labelled GoHighLevel sub-account, hosting, maintenance, quarterly guide refreshes. All four AI agents — Inquiry, Review, Itinerary, Booking Recovery — running on your account at no extra fee.
The AI-Optimised Property Website is a full custom-built website for solo accommodation hosts — holiday lets, cabins, chalets, boutique stays, lodges. Templated for speed, priced for solo operators at £850 setup plus £65/mo platform, all-in. Includes branding, domain, AI search optimisation, Google Business Profile setup, 4 SEO blog articles drafted for you, the Direct Booking Growth Guide, and the Direct Booking OS platform with all four AI agents bundled. For multi-property operators, see the AI-Ready Website Rebuild.
Submit your property URL. We’ll build a single-page preview of what your AI-Optimised Property Website would look like — your brand, your hero, your booking flow. Free, no obligation, no signup beyond your email.