Decision · ready to choose Posted pricing · what you actually get

Vacation rental website design, with the price posted.

Most website providers won’t tell you what it costs until you book a discovery call. We post the number: £850 setup, £65/mo platform, all-in. Including the brand identity, the AI extraction work, the four SEO blog articles, the Google Business Profile setup, and the four AI agents that handle enquiries, reviews, pre-arrival packs, and abandoned-booking recovery.

01 · The direct answer
A Quotable answer · 83 words

The AI-Optimised Property Website is a productised vacation-rental website at £850 setup plus £65/mo platform, all-in. Templated for speed, priced for solo operators. Includes property branding, your own domain, AI search optimisation (LodgingBusiness schema, llms.txt, AGENTS.md, FAQPage markup), Google Business Profile setup, four SEO blog articles drafted, the Direct Booking OS platform with all four AI agents bundled, and the Direct Booking Growth Guide refreshed quarterly. 14–21 working days from preview approval to launch. Free 1-page preview before payment.

02 · Why this is a problem

What ‘website design’ usually costs and what you actually get for it.

01 · DIY

Squarespace / Wix · £20–40/mo + your time

You build it yourself over 50–100 hours. Looks good. No LodgingBusiness schema, no llms.txt, no AI agent integration, no GBP connection. Result: visible to humans, invisible to AI engines, no compounding traffic engine running in the background.

02 · Freelance

Freelance designer · £1,500–3,500

Bespoke design, often beautiful. Schema, llms.txt, and AI agent work usually outside scope unless explicitly briefed (and most freelancers don’t know which schema types matter for accommodation). Hosting, GBP, and content are usually still your problem.

03 · Agency

Bespoke agency rebuild · £4,500–7,500+

Right answer for hotels, multi-property operators, and complex booking flows. For a single holiday let, the maths doesn’t justify the spend — you’re paying for design specificity that doesn’t move conversion at single-property scale.

03 · What actually works

What you get for £850 + £65/mo.

Eight components, priced as one. No add-on shopping, no hidden hosting fee, no extra for the AI agents — they’re bundled into the £65/mo platform fee. Domain renewal at cost.

  1. 01
    Site

    Complete property website on Astro

    Homepage, booking page, contact, story, gallery, experience highlights. Built for sub-1.5s load. Mobile-first, designed to convert. Bespoke brand applied to a battle-tested structural template.

  2. 02
    Brand

    Property brand identity

    Text logo, colour palette, typography pair, one-line positioning. Turns your property from a listing into a recognisable destination. Yours to use across signage, print, social.

  3. 03
    AI

    AI search optimisation engineered in

    LodgingBusiness, Accommodation, Place, Offer, Review, FAQPage schema. llms.txt, AGENTS.md, robots.txt configured for GPTBot / ChatGPT-User / PerplexityBot / Claude-Web / Google-Extended. The structural difference between a property website and a property website AI engines actually cite.

  4. 04
    Maps

    Google Business Profile set up + connected

    Profile created, verified, photos curated, categories optimised for AI extraction, connected to your domain. The map-pack profile that decides ‘best stay near [landmark]’ queries.

  5. 05
    Content

    4 SEO blog articles drafted for you

    Things to do near you, area guide, traveller tips, seasonal guide. Drafted by us, refined by you (your local knowledge). Published with FAQPage schema. Pulls organic traffic from related searches; signals topical authority to AI engines.

  6. 06
    Platform

    Direct Booking OS bundled in (all 4 AI agents)

    White-labelled GoHighLevel sub-account, hosting, maintenance, quarterly guide refreshes. All four AI agents — Inquiry, Review, Itinerary, Booking Recovery — running on your account at no extra fee.

04 · The product

The AI-Optimised Property Website.

The AI-Optimised Property Website is a full custom-built website for solo accommodation hosts — holiday lets, cabins, chalets, boutique stays, lodges. Templated for speed, priced for solo operators at £850 setup plus £65/mo platform, all-in. Includes branding, domain, AI search optimisation, Google Business Profile setup, 4 SEO blog articles drafted for you, the Direct Booking Growth Guide, and the Direct Booking OS platform with all four AI agents bundled. For multi-property operators, see the AI-Ready Website Rebuild.

  • Complete property website (homepage, booking page, contact, story, gallery, experiences) engineered for sub-1.5s load
  • Property brand identity — text logo, colour palette, typography pair, one-line positioning
  • Your own domain registered, DNS configured, SSL secured (renewal at cost)
  • AI search optimisation — LodgingBusiness + Accommodation + Place + Offer + Review + FAQ schema, llms.txt, AGENTS.md, AI-crawler robots config
  • Google Business Profile created, verified, photos curated, categories optimised, connected to your domain
  • 4 SEO local-guide blog articles drafted for you and refined by you
All-in
£850
+ £65/mo platform · DBOS bundled
05 · Common questions

Plain answers, no fine print.

Why is the price posted? Most website agencies require a discovery call.

Discovery calls exist when the price is too embarrassing to publish, the scope is too vague to commit to, or the agency wants to negotiate per-client. None of those apply here. The product is templated where templating works (structure, schema, integrations) and bespoke where it matters (your brand, your photos, your story). The price is the price.

Can I see examples?

Examples will be linked here once the launch portfolio is published. Until then, the 1-page preview gives you your example, with your property — free, before any payment. Submit your existing listing URL (Airbnb, Booking.com, Vrbo) and we’ll build the preview.

What if I want a fully custom design?

If you need bespoke design freedom, the AI-Ready Website Rebuild (from £2,250 + VAT) is the right product. The templated approach is what makes the £850 price possible. The trade-off is that custom design lets us argue about the photo treatment for two extra weeks; templated lets you launch in three.

Is the £65/mo really all-in?

Yes. It covers hosting, maintenance, the GoHighLevel sub-account, all four AI agents (fair-use caps apply on volume), and quarterly guide refreshes. Domain renewal is at cost (typically £12/yr). No surprise invoices.

What’s the timeline?

14–21 working days from preview approval. Day 1–7: source-of-truth files (you spend ~1 hour) plus the free preview. Day 8: approval and payment. Day 9–28: full Astro build, blog articles drafted, GBP set up, AI agents configured, schema validated, indexing submitted. Live by day 28 at the latest.

What if I want to cancel after launch?

6-month minimum on the £65/mo platform fee. After that, 30-day rolling. You own the domain and the content. The site can be migrated off the platform; we’ll hand over the source files.

Get your free 1-page preview.

Submit your property URL. We’ll build a single-page preview of what your AI-Optimised Property Website would look like — your brand, your hero, your booking flow. Free, no obligation, no signup beyond your email.